All LifeLine shelter locations are currently open with safety protocols in place for our teams and visitors. For information about the outbreak happening in our shelters, including how you can support the animals recovering in our care, please visit our FAQ page.

Visit a LifeLine shelter any day in May and adopt your new best friend for just $20!
Click here to explore all our adoptable pets.

Adopt a pet in July and choose your pet’s adoption fee! Our shelters are full of incredible pets waiting for homes, and to them, your love is priceless!
Click here to explore all our adoptable pets.

CMO Heather Friedman with her shelter dog, Sampson.

Heather Friedman

Chief Marketing Officer

Heather Friedman has found her dream job as Chief Marketing Officer for LifeLine Animal Project. She is a marketing and communications expert with over 22 years of experience. And, she specializes in brand marketing, communications, strategic campaign planning and digital marketing.  

Before joining the nonprofit sector, Heather led marketing efforts at Moxie (the largest interactive agency in the Southeast). There, she created online experiences and marketing campaigns for Fortune 100 clients, such as Verizon, Home Depot, UPS and Home Decorators Collection. 

She joined LifeLine Animal Project in 2015 to lead marketing and communications. And her vision helps drive adoptions, donations, volunteer engagement and overall awareness of the lifesaving mission. Hence, she is thrilled to be combining her marketing experience with her passion  for animals. And above all, Heather is grateful to be part of an amazing team dedicated to saving lives and making Atlanta a no-kill community.

She and her husband have a lazy pup, a chatty cat and an energetic eight-year-old son.


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