Frighteningly-good merch for you, lifesaving support for Atlanta’s animals! Shop exclusively in the LifeLine store.
Our Adoptable Pets page will be undergoing maintenance the morning of Tuesday, September 16, 2025. Visitor access is now estimated to be restored no later than 1pm. Thank you for your patience as we work to bring you a new and improved experience!
By gifting appreciated stocks or other marketable securities that you have held for more than one year directly to a public charity (instead of cash), you can maximize the impact of your gift. If you sell the appreciated securities and donate the cash generated by the sale to charity, you will be subject to capital gains tax on the gain realized by the sale. However, if you donate the securities directly to the charity, you will pass the unrealized capital gains to the charity (which will not be subject to capital gains tax when it sells the securities) and still be eligible to receive a charitable income tax deduction equal to the full fair market value of the donated securities (subject to AGI limitations).
If you would like to support our work by donating appreciated stocks, bonds, or mutual funds and receive a charitable deduction for the full market value and no capital gains tax subject to IRS deductible limitations, follow these steps:
Receiving institution:
National Financial Services LLC
200 Liberty Street, Fifth Floor
New York, NY 10281
When your stocks are transferred into our account, we do not receive any information that identifies you as the donor. We want to ensure that you receive a proper tax acknowledgement of your gift, so please email Jennifer Eddy at jeddy@lifelineanimal.org to provide the following information when the gift is made:
If you have any questions, please email Chief Development Officer, Jennifer Eddy, at jeddy@lifelineanimal.org.