Your privacy is important to LifeLine Animal Project (“LifeLine”). This statement outlines how we collect, use, manage and protect your personal information. In addition, we include the choices you can make about the way your information is collected and used in the areas defined below.
- LifeLine’s family of websites, including LifeLineAnimal.org, FultonAnimalServices.com and DeKalbAnimalServices.com (collectively referred to as “websites”)
- LifeLine’s social media pages and groups, including Facebook, Instagram, Twitter, Youtube, TikTok (collectively referred to as “social media”). (Our websites and social media sites may collectively be referred to as “digital properties”).
- LifeLine’s direct mail, email (through Active Campaign) and texting communications (through SimpleTexting) including marketing, operational, and fundraising communication.
A cookie is a piece of data stored on the user’s hard drive by a web page server containing information about the user. Usage of a cookie is not linked to any personally identifiable information while on our site. Cookies can improve your experience while using our websites, such as by saving site preferences and preserving shopping carts between website visits. Cookies will never save payment or credit card information. Most web and mobile browsers automatically accept cookies. You are able to accept or decline cookies.
The Type of Information We Collect From You
On our various digital properties, LifeLine collects user-submitted personally identifiable information, such as but not limited to your full name, home address, phone number and email address. We also collect information that is not personally identifiable, such as zip code and general interests.
We also collect information about how you interact with our digital properties through website analytic tools and site tracking tools. These types of interactions may include which pages you visited, the frequency of page visits, and tasks you completed (ex: submitting a form, making a donation). We utilize this information to provide you with a more useful and engaging experience with LifeLine’s digital properties.
How We Use the Information We Collect From You
LifeLine uses the personal information that you provide to us to share news and information about LifeLine’s programs, services and events as requested, and for other marketing, promotional and fundraising purposes. If you are providing personal information within a digital property, we use your personal information in accordance with that interaction.
LifeLine utilizes 3rd party processors to carry out various fundraising, marketing and operational activities. These 3rd party processors are only authorized to access your personally identifiable information to perform the task of which they are contracted.
Disclosure and Transfer of Personal Information
We do not share or sell any personal information with unrelated parties outside of LifeLine, except in limited circumstances. LifeLine may release personal information requested by a regulatory authority or law enforcement agency in accordance with applicable law, such as in connection with the investigation or assertion of our legal defenses or for our compliance matters.
Our Committment to Data Security
To prevent unauthorized access, maintain data accuracy and to ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures. Our goal is to safeguard and secure the information we collect digitally. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer (SSL) technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our website, you acknowledge that you understand and agree to assume these risks.
Managing Your Communication Preferences
Agreement to Receive Text Messages
LifeLine utilizes a third-party platform, SimpleTexting, for SMS communications. By providing your mobile number, you agree that LifeLine Animal Project may send you text messages (including SMS and MMS). Depending on which LifeLine service you are using, LifeLine will send you up to fifteen (15) messages per month. LifeLine will never charge you for the text messages you receive. However, depending on your phone plan, you may see some message and data charges from your mobile provider.
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