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Privacy Policy

Your privacy is important to LifeLine Animal Project (“LifeLine”). This statement outlines how we collect, use, manage and protect your personal information. In addition, we include the choices you can make about the way your information is collected and used in the areas defined below.

Our Privacy Policy applies to these areas:

  • LifeLine’s family of websites, including, and (collectively referred to as “websites”)
  • LifeLine’s social media pages and groups, including Facebook, Instagram, Twitter, Youtube, TikTok (collectively referred to as “social media”). (Our websites and social media sites may collectively be referred to as “digital properties”).
  • LifeLine’s direct mail, email (through Active Campaign) and texting communications (through SimpleTexting) including marketing, operational, and fundraising communication.

By using any of the areas described above, you consent to the data practices described in this Privacy Policy. LifeLine’s Terms of Use (link) outline the user’s responsibilities when using our digital properties. Please read the Privacy Policy and the Terms of Use carefully.

Unless otherwise specified, this Privacy Policy does not describe how LifeLine may handle your personal information in offline situations, which may be affected by additional privacy policies of LifeLine not inconsistent with this Privacy Policy.

Cookie Policy

A cookie is a piece of data stored on the user’s hard drive by a web page server containing information about the user. Usage of a cookie is not linked to any personally identifiable information while on our site. Cookies can improve your experience while using our websites, such as by saving site preferences and preserving shopping carts between website visits. Cookies will never save payment or credit card information. Most web and mobile browsers automatically accept cookies. You are able to accept or decline cookies.

The Type of Information We Collect From You

On our various digital properties, LifeLine collects user-submitted personally identifiable information, such as but not limited to your full name, home address, phone number and email address. We also collect information that is not personally identifiable, such as zip code and general interests.

We also collect information about how you interact with our digital properties through website analytic tools and site tracking tools. These types of interactions may include which pages you visited, the frequency of page visits, and tasks you completed (ex: submitting a form, making a donation). We utilize this information to provide you with a more useful and engaging experience with LifeLine’s digital properties.

How We Use the Information We Collect From You

LifeLine uses the personal information that you provide to us to share news and information about LifeLine’s programs, services and events as requested, and for other marketing, promotional and fundraising purposes. If you are providing personal information within a digital property, we use your personal information in accordance with that interaction.

LifeLine utilizes 3rd party processors to carry out various fundraising, marketing and operational activities. These 3rd party processors are only authorized to access your personally identifiable information to perform the task of which they are contracted. 

Disclosure and Transfer of Personal Information

We do not share or sell any personal information with unrelated parties outside of LifeLine, except in limited circumstances. LifeLine may release personal information requested by a regulatory authority or law enforcement agency in accordance with applicable law, such as in connection with the investigation or assertion of our legal defenses or for our compliance matters.

Our Committment to Data Security

To prevent unauthorized access, maintain data accuracy and to ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures. Our goal is to safeguard and secure the information we collect digitally. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer (SSL) technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our website, you acknowledge that you understand and agree to assume these risks.

Managing Your Communication Preferences

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication, you can opt out of further promotional communications. Simply follow the unsubscribe instructions provided in each promotional email. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

Privacy Policy Changes

LifeLine reserves the right to modify this Privacy Policy at any time and from time to time for any reason. These reasons may include addressing new functionality or changes to this Website or addressing new issues that require changes to this Privacy Policy. Changes to this Privacy Policy will be posted on this page with the date of revision. Please refer back to the Privacy Policy regularly. Your use of our websites, social media sites and other communication channels indicate that you agree to be bound by this Privacy Policy, and it might be amended from time to time.

Contact Information

LifeLine welcomes your comments regarding this Privacy Policy. If you believe that LifeLine has not adhered to this policy, please contact us at We will use all commercially reasonable efforts to promptly determine and remedy the problem. Should you have general questions or concerns about these privacy policies, please call LifeLine at 404.292.8800 or via postal mail at LifeLine Animal Project; 3180 Presidential Drive; Atlanta, GA 30340.

Agreement to Receive Text Messages

LifeLine utilizes a third-party platform, SimpleTexting, for SMS communications. By providing your mobile number, you agree that LifeLine Animal Project may send you text messages (including SMS and MMS). Depending on which LifeLine service you are using, LifeLine will send you up to fifteen (15) messages per month. LifeLine will never charge you for the text messages you receive. However, depending on your phone plan, you may see some message and data charges from your mobile provider.

You may opt out at any time by texting the word STOP to phone number 833.ATLPETS (833.285.7387). For help, send the word HELP to 833.ATLPETS (833.285.7387). Phone numbers and other information are stored by Simple Texting. Simple Texting’s privacy policy can be found here.


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