A Home for Max

Max’s touching story is far too common. The large, homeless pet population in Atlanta is one of the reasons LifeLine Animal Project is in existence. We know it will take an entire community to change the state of welfare in our city.

We are grateful for the compassion and involvement of the greater community in helping to find homes for the overwhelming number of homeless animals. Founded in 2002, LifeLine Animal Project has focused on promoting pet adoption, providing affordable spay and neuter services, increasing public awareness, and advocating for lifesaving public policy. Share our #adoptlocal message and encourage friends and families to visit a local animal shelter to adopt a new friend and always spay and neuter your pets.

Behind the scenes

Here at LifeLine, we are lucky to have amazing partners, employees, volunteers and supporters like the talented and gracious group of people who made and gifted this video to LifeLine. We are always touched by the support and gifts of others in the community–whether it be in the form of time, donations, or, in this case, talent. We’d like to thank Benjamin Franzen for contacting us. He shared some behind the scenes insight into the making of this film.

The people involved in this film had recently made a successful, national commercial together. They wanted to reunite on a charitable project, and the idea of Max was born,” shared Ben.

The film was shot through an afternoon pop-up downpour which actually added to the gritty look and mood. Since they actually shot the film in reverse sequence, the concision climax still turned out sunny & bright and happy, which was perfect to reflect the happy ending Max found with his new family.

The actor in the film, Jason MacDonald, used a dog (Desi) that he himself rescued and saved a few years ago. It turns out that Jason has had a long and wonderful history with LifeLine. You can read more about him in our Donor Profile.

We’d like to thank the following people and organizations for creating and donating their time, efforts, and talent in the making of this video:

  • Crawford Media Services — Production Company
  • Benjamin Franzen — Executive Producer
  • Jim Bowhall — Writer/Director
  • Larry Robertson — Director of Photography
  • Tom Rittenhouse — Editor
  • Dave Wilson — Sound Design
  • Jason MacDonald — Actor
  • John Peterson — Colorist
  • David Jeremiah — Max VO talent
  • Kelly Casting — Casting
  • PC&E and Changing Images — Equipment

LifeLine Animal Project

Founded in 2002 and now managing DeKalb and Fulton County Animal Services, LifeLine Animal Project is the leading non-profit organization working to end the euthanasia of healthy and treatable dogs and cats in metro Atlanta shelters. Together, we will make Atlanta a no-kill community.

LifeLine Animal Project is an IRS 501(c)(3) non-profit organization and all donations are tax-deductible.

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