ATLANTA (February 21, 2018) -- LifeLine Animal Project, the lifesaving non-profit organization that cares for over 30,000 of Atlanta’s neediest animals annually, is rolling out a city-wide “I’m In” campaign to encourage everyone to join them in making Atlanta a sustainable no-kill community. Before LifeLine took over management of both the DeKalb and Fulton County Animal Services shelters in 2013, lifesaving rates were 39 percent in Fulton and 61 percent in DeKalb. Under LifeLine’s leadership, despite taking in 40 to 60 animals daily, lifesaving rates have risen dramatically to between 85 and 89 percent. Although this percentage is very close to the no-kill threshold, defined as saving 90 percent or more of the animals entering the shelters, community support is essential in keeping and sustaining a no-kill community. Atlantans can show their support for a lifesaving community by participating in efforts to: adopt a pet, donate to save lives, spay/neuter their pets or by volunteering at a local shelter.

According to LifeLine Animal Project CEO Rebecca Guinn, the organization needs city-wide support to sustain a no-kill Atlanta. “Atlanta is so close to becoming a progressive, no-kill city, but everyone will play a crucial role in helping to sustain it,” she says. “Spaying or neutering your pet, adopting rather than purchasing pets, volunteering at one of our shelters or donating funds or supplies -- every action can help put Atlanta on the map as a no-kill city.”

The “I’m In” campaign features a video with local iconic Atlanta Partners, including King of PopsPOWER 96.1Dad's Garage Theatre Company, Tough Love Yoga, AtlantaOutback Bikes and Atlanta Fire Rescue Foundation. To see the video, please visit

Companies and local businesses can make a huge impact too by scheduling a team-building volunteer day, sharing posts about shelter animals with customers, hosting an adoption event or raising needed funds to sustain this important mission.

To learn more about how you can participate, please visit

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