ATLANTA (February 21, 2018) -- LifeLine Animal Project, the lifesaving non-profit organization that cares for over 30,000 of Atlanta’s neediest animals annually, is rolling out a city-wide “I’m In” campaign to encourage everyone to join them in making Atlanta a sustainable no-kill community. Before LifeLine took over management of both the DeKalb and Fulton County Animal Services shelters in 2013, lifesaving rates were 39 percent in Fulton and 61 percent in DeKalb. Under LifeLine’s leadership, despite taking in 40 to 60 animals daily, lifesaving rates have risen dramatically to between 85 and 89 percent. Although this percentage is very close to the no-kill threshold, defined as saving 90 percent or more of the animals entering the shelters, community support is essential in keeping and sustaining a no-kill community. Atlantans can show their support for a lifesaving community by participating in efforts to: adopt a pet, donate to save lives, spay/neuter their pets or by volunteering at a local shelter.

According to LifeLine Animal Project CEO Rebecca Guinn, the organization needs city-wide support to sustain a no-kill Atlanta. “Atlanta is so close to becoming a progressive, no-kill city, but everyone will play a crucial role in helping to sustain it,” she says. “Spaying or neutering your pet, adopting rather than purchasing pets, volunteering at one of our shelters or donating funds or supplies -- every action can help put Atlanta on the map as a no-kill city.”

The “I’m In” campaign features a video with local iconic Atlanta Partners, including King of PopsPOWER 96.1Dad's Garage Theatre Company, Tough Love Yoga, AtlantaOutback Bikes and Atlanta Fire Rescue Foundation. To see the video, please visit

Companies and local businesses can make a huge impact too by scheduling a team-building volunteer day, sharing posts about shelter animals with customers, hosting an adoption event or raising needed funds to sustain this important mission.

To learn more about how you can participate, please visit

LifeLine Animal Project, which manages Fulton County Animal Services, was heartbroken by the tragic death of Logan Braatz in 2017. The death of a child is unfathomable, and our deepest sympathies go to Logan’s family.  We also extend our thoughts and prayers to Syrai Sanders, who was injured in the attack.

With regard to the allegations in the lawsuit, LifeLine denies these allegations and remains confident in our services, actions and dedication to our mission and this city. We otherwise cannot and will not comment on this pending litigation.

LifeLine Animal Project has been dedicated to helping communities with homeless and needy animals since 2002. LifeLine has implemented a number of targeted programs to serve and build relationships with neighbors and communities, and all of these programs and services are provided in addition to the contract with Fulton County. Our Fulton County Animal Control Officers respond to thousands of calls, and many of our officers go into the community off duty to offer support, assist animals and provide dog food for pets of people in need. Dedication to the community has been central to the culture and mission of LifeLine, and we are proud of the thousands of donors and volunteers who help support these community programs. We remain committed to public safety and enforcement of animal control ordinances, and will continue to provide resources for struggling pet owners, promote responsible pet ownership, and combat animal cruelty.

ATLANTA, GA – December 15, 2017  LifeLine Animal Project Founder and CEO Rebecca Guinn received the "2017 Wag Award” from Wag-A-Lot Owner Craig Koch and Wag-A-Lot Decatur Manager Jennifer Hunt on December 14, 2017. The award was presented along with a generous check from Wag-A-Lot. The award’s inscription reads “Celebrating Those Who Give-A-Lot So That More Dogs Can Wag-A-Lot.”

Wag-A-Lot is a doggie daycare and long-time supporter of LifeLine Animal Project. They first opened for business in Avondale Estates in 1999 and were located in LifeLine’s Dog House & Kitty Motel Building. They moved to Decatur in 2002 and opened a second location in downtown Atlanta. Their slogan is “Why wag a little when you can WAG-A-LOT.”



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By Helena Oliviero - The Atlanta Journal-Constitution

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Read about how LifeLine came to be in this AJC article on LifeLine founder and CEO Rebecca Guinn.

Atlanta, GA -  (December 11, 2017) – Rebecca Guinn, CEO of LifeLine Animal Project in Atlanta, is joining rescue and shelter leaders from across the country in a new initiative launched by Best Friends Animal Society to end the killing of dogs and cats in our nation’s shelters by 2025. The goal is to save the approximately 5,500 dogs and cats that are killed in shelters every day simply because they don’t have safe places to call home.

A national steering committee has been formed to help guide the efforts. The committee is being led by Best Friends and comprised of leaders in animal welfare who have played key roles in driving no-kill agendas in a variety of cities and towns, from Los Angeles to Lynchburg, VA.

The purpose of the national steering committee is to help develop more coordinated efforts within the animal welfare movement by providing oversight and expertise to no-kill coalitions nationwide, encouraging increased participation around priority life saving programs, exchanging ideas, and enhancing widespread ownership of the 2025 goal.

“There has been a lot of progress and momentum for no-kill programs across the country but the work has been segmented,” stated Gregory Castle, co-founder and CEO, Best Friends Animal Society. “As a movement, we need more efficiency and collaboration. The 2025 steering committee is focused on making the no-kill movement more accountable, committed and coordinated than ever in order to achieve our national no-kill mission within the next eight years.”

2025 Steering Committee representatives include:

●             Francis Battista – Co-Founder/Board President, Best Friends Animal Society

●             Judah Battista - Co-Founder/Chief Regional Programs Officer, Best Friends Animal Society;

●             Bonney Brown - President and Principal Consultant, Humane Network;

●             Brenda Barnette - General Manager, Los Angeles Animal Services (LAAS);

●             Gregory Castle – CEO/Co-Founder, Best Friends Animal Society;

●             Julie Castle - CDMO, Best Friends Animal Society;

●             Jon Cicirelli - Director of Animal Care and Services, City of San José;

●             Denise Deisler - Executive Director,  Jacksonville Humane Society;

●             Rick DuCharme - Founder and Executive Director, First Coast No More Homeless Pets;

●             Rebecca Guinn - CEO, LifeLine Animal Project;

●             Mary Ippoliti-Smith - Executive Leadership Team, Maddie’s Fund;

●             Dr. Ellen Jefferson - Executive Director, Austin Pets Alive!

●             Adam Lamb - CEO, Brandywine Valley SPCA;

●             Christi Metropole - Founder and Executive Director, Stray Cat Alliance;

●             Dr. Sara Pizano -  Team Shelter USA, LLC

●             Lee Ann Shenefiel - Deputy Chief Animal Services Officer, Austin Animal Center;

●             Holly Sizemore - Chief National Programs Officer, Best Friends Animal Society;

●             Makena Yarbrough - Executive Director of Lynchburg Humane Society

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LifeLine Animal Project

Founded in 2002 and now managing DeKalb and Fulton County Animal Services, LifeLine Animal Project is the leading non-profit organization working to end the euthanasia of healthy and treatable dogs and cats in metro Atlanta shelters. Together, we will make Atlanta a no-kill community.

LifeLine Animal Project is an IRS 501(c)(3) non-profit organization and all donations are tax-deductible.

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